Vesna Grasso was looking to redesign her website for her floral and event design business. My goal was to utilise UX and UI strategies to design a fresh, modern and responsive website that would generate increased customer traffic. To better appeal to her target demographic, I conducted user research to gather actionable data and insights. I then created personas, wireframes and user flows to ensure the best possible user experience. The end result is an aesthetically appealing, easy to use interface that addressed her users’ goals and needs. Vesna was delighted with the outcome and design of her new website, which is scheduled to go live in December 2019. The previous website can be viewed at vesnagrasso.com.au (view previous website here).