Primewest Auburn Megamall’s brief was to create a lifestyle magazine with aspirational lifestyle editorials highlighting the wide range of home products available within the centre with a Christmas theme. As art director and designer of the magazine, I created the name “Prime Living” to encapsulate their brand and purpose of the magazine. Working closely with the Senior Account Manager and Copywriter, a high level of project management was required to bring together the participating brands and featured products. In addition to the magazine, I also produced social media posts, website banners and in-store posters. The client was delighted with the Prime Living Christmas magazine and advertising campaign, and reported positive feedback from participating retailers and customers.