Encapsulating the Mr Vitamins' motto of “Best Price + Expert Advice”, the Mother’s Day catalogue includes expert advice from their team of Naturopaths, Nutritionists, and Practitioners. To celebrate the Mother’s Day theme, I chose an earthy tone and pastel colours for the art direction and design of the catalogue. The project also included high quality retouching of images and creation of infographics. The result was a beautiful and feminine content-driven catalogue used as a tool to increase foot traffic into Mr Vitamins stores during the Mother’s Day event season.