The brief was to inspire and captivate Freedom customers with their Winter Collection. The design process was informed by Freedom’s customer research, which found that their customers hailed from the 28 – 45 year old demographic. A clean, simple and modern design approach was taken to showcase the products and furthermore highlight the wide range of products available. The project also involved high quality retouching of images and a high degree of accuracy. This catalogue was part of a marketing campaign that saw Freedom achieving record sales in 2016, with an increase in Average Transaction Value of almost 50% compared to the previous year. It also won me an award: 'Best Young Designer of the Year', 'Highly Commended' for the design of the Freedom Directory at the 25th Australasian Catalogue Awards in 2016.